Local Search Oddity

Google Maps Local Result

I was running a search for a client to get some spot check data on ranking. In the process I noticed that the local block in the organic results did not match the Google Maps local results.

Google Organic Local Block Search ResultOrganic Local Block

I ran a search for dentist cosmetic and the organic with the local block returned the image to the right. See A & B results? I then clicked on the “Map results for dentist cosmetic” to see where the client ranked.

Google Maps Local ResultGoogle Maps Result

See the image to the right? It returns an AD, result B and then my client. Where did A go? It’s at position 8.

I’m not sure if we’re going to see more of this, but it makes me wonder if Google is thinking that a Local Block search has a different intent from a Maps search.

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