I was running a search for a client to get some spot check data on ranking. In the process I noticed that the local block in the organic results did not match the Google Maps local results.
Organic Local Block
I ran a search for dentist cosmetic and the organic with the local block returned the image to the right. See A & B results? I then clicked on the “Map results for dentist cosmetic” to see where the client ranked.
Google Maps Result
See the image to the right? It returns an AD, result B and then my client. Where did A go? It’s at position 8.
I’m not sure if we’re going to see more of this, but it makes me wonder if Google is thinking that a Local Block search has a different intent from a Maps search.