Dr. Sholl’s Custom Orthotics are a Scam

Over the years I’ve worked a lot with importers, wholesalers and manufacturers. Most of these are in the shoe business and I hear some interesting stories. Like what? Have you heard about Dr. Scholl’s? They produce low end insoles and orthotics. Despite the extremely low quality they are some of the most popular insoles on…

Facebook Real Names Policy

Facebook Real Name

This has been circulating around Facebook lately. The posts are usually about how horrible Facebook is, wondering why they need your real name and concluding its because they want to sell your information. I have over 25 years of sales and marketing experience so I thought I’d give my take on what’s going on. Why…

Remarketing Insanity

Online ad retargeting is gaining a lot of popularity among advertizers for its ability to recapture lost sales and its tendency to have high click through rates. The public is not fully aware of this service which can cause odd conclusions to be drawn upon observing it in action. Competition I have a few business…

Facebook Sponsored Stories

The title is a little misleading. Facebook will not pay you for your stories as a Facebook user. But people will pay them for your posts and I think advertizing has changed yet again. Paying for what, exactly? I’ll start with the core of the idea: word of mouth. Let’s say you go on vacation…

You don’t know me!

Originally posted on MySpace 02/16/2007 – Now with Real Updates!* I am on MySpace (ad here), how about that? I check my messages (ads), read peoples blogs (explicit ad) and post my own blogs (*). The problem (ad) is (ad), getting (ad, ad & ad) around (commercial) these (hi…) ADs! Your ad here. Now I…

The Big Carl

Big Carl Video Thumbnail

Ok, this one’s a bit old, but I saw it again the other day and remembered how awesome it was. For years McDonald’s has been advertizing the Big Mac like it was the epitome of the burger world. My favorite is Jack in the Box’s Ultimate Cheeseburger. Lisa’s is the Whopper. I always see a…

Consumer Lesson #5

Don’t always believe what you hear. Lisa was watching TV and saw a commercial that claimed that kids were 20% more attentive when they eat this breakfast as opposed to no breakfast. This prompted her to ask me "What if they had a donut? How does that score?" She had a point, as she often…

French Fries

I was at McDonald’s® today and decided to read the marketing on the box of fries included with my meal. They said: Why are our friesthe gold standard?Because only a selectnumber of potatovarieties make the cut.i’m lovin’ it® While I am not the biggest fan of McDonald’s® I do find their playarea to be a…

Jolly Green Giant

It seems to be the trend that the general public views Green as a good thing and the advertising community is taking advantage of it. At first it was mostly companies that were already moving that direction. It then moved to the companies that didn’t need to make much of a change to add “green”…

Au Natural

I saw a commercial for an all new Pizza from Pizza Hut. They said it is all natural which sounds nice, but then a thought occured to me. What the heck have they been serving us so far? A synthetic pizza? I understand the need to add a “green” item to the menu, but implying…