Small Business Schema & Microformatting

If you are a small to medium business and you want to rank on Google one of the things you will need is a website. It doesn’t need much on it: Who you are, what you do and where are you at. You can use microformatting from schema.org to mark up your vital statistics on…

Schema, Rich Snippets, Microdata & Microformatting

People have been throwing around a lot of words about new ways to mark up data. I’ve seen schema, rich-snippets, micro-data, micro-formatting, micro-tags, rich-markup and many other terms being used interchangeably. Here’s a list of definitions to help you get it straight. Microdata The smallest unit of displayed data. Example: If you have an address:…

Ratings Microformatting

When you do a search for businesses and services online you might have noticed that your search engine has been posting the number of stars along with the results. These are associated wtih very large rating companies like Google Places, Trip Advisor, etc., but you can have that functionality too by adding microformatting to your…

Citing Sources using Schema.org

Google, Yahoo!, Bing and Yandex have all gotten together to support Schema.org. In doing this they have sent a message to the web community telling us how they want the data on our web pages formatted. I discovered that it is not easy to post citations and references. This is a guide on how to…

Medical Schema & Rich Snippets

Click to see update at bottom. While working on a website for a medical client Google launched symptom search to help you find answers to your medical issues. I wondered how Google would get more obscure symptoms and ailments cataloged in their index to handle searches and thought that Schema might be a solution. Unfortunately…

Macaroni & Cheese Event

Come one and come all to our macaroni and cheese event. It will be at the park close to Evan Davis‘ house and I want all you SEO folk to come. The event will be 2 hours, from 11 am to 1 pm on June 9th, 2012 at: George W. Otten Park NW Laidlaw Rd…