If you are a small to medium business and you want to rank on Google one of the things you will need is a website. It doesn’t need much on it: Who you are, what you do and where are you at. You can use microformatting from schema.org to mark up your vital statistics on…
Category: schema
Schema, Rich Snippets, Microdata & Microformatting
People have been throwing around a lot of words about new ways to mark up data. I’ve seen schema, rich-snippets, micro-data, micro-formatting, micro-tags, rich-markup and many other terms being used interchangeably. Here’s a list of definitions to help you get it straight. Microdata The smallest unit of displayed data. Example: If you have an address:…
Ratings Microformatting
When you do a search for businesses and services online you might have noticed that your search engine has been posting the number of stars along with the results. These are associated wtih very large rating companies like Google Places, Trip Advisor, etc., but you can have that functionality too by adding microformatting to your…
Medical Schema & Rich Snippets
Click to see update at bottom. While working on a website for a medical client Google launched symptom search to help you find answers to your medical issues. I wondered how Google would get more obscure symptoms and ailments cataloged in their index to handle searches and thought that Schema might be a solution. Unfortunately…